About

The Uptown Business Association of New Westminster (UBA) is a non-profit organization that was incorporated in September 2014. Representing all businesses and property owners in the designated Uptown area, the UBA is funded through a property tax levy. Its primary objective is to foster the development, encouragement, and promotion of business in Uptown New Westminster while driving revitalization and improvement in the region.

The organization is governed by a board of elected directors who represent business owners, property owners, and service providers in the area. The board focuses on five pillars in their work:

Street Activation: organizes and facilitates events that drive business to the area. Events such as Uptown Live Summer Series and Recovery Day create opportunities for businesses to showcase their offerings and attract visitors to Uptown New West.

Street Beautification: enhances the beauty and vibrancy of Uptown by coordinating efforts between merchants, property owners, other community groups, and the municipality to improve the streetscape and property within the UBA.

Marketing: promotes Uptown and its businesses and services to residents and external audiences. Marketing supports existing events and actively engages with owners and merchants to maximize exposure and attract visitors.

Outreach: focuses on engaging with the non-profit community to elevate the Uptown region and make a meaningful impact on the area where we live and work. By collaborating with various organizations, UBA aims to create a strong sense of community and foster positive change.

Advocacy: The UBA acts as a voice for its members and the surrounding community, working to attract and promote business in the area. Through its advocacy efforts, the UBA strives to create a favourable environment for businesses to thrive and contribute to the overall growth of Uptown New Westminster.