Business Webinar Series: Hosting Events That Grow Your Business

Description

Your store called. It wants to throw a party.

You didn't open your store to become an event coordinator. But here's the thing - you don't have to. Small in-store events don't need a production crew, a catering budget, or a Pinterest mood board. They just need you, your space, and a reason for your best customers to show up.

We're talking wine nights, demo mornings, VIP previews, "bring a friend" workshops - the kind of low-key gatherings that make customers feel like insiders rather than transactions. And what happens when they feel that way? They come back. They tell people. They stop price-comparing on their phones while standing in your store.

In this webinar, a fellow business owner (and Chamber Chair) walks you through what's worked, what flopped, and exactly how to pull it off without losing your mind (or your margins).

You'll leave knowing how to:

• Pick the right event type for your store, finding the balance of what fits your vibe and your customers
• Pull it together on a real budget, without it eating your whole weekend
• Get people to show up (and bring someone with them)
• Turn a fun evening into repeat visits, bigger baskets, and genuine word-of-mouth
• Know if it worked (simple ways to track the impact)

Built for independent retailers, boutique owners, and anyone who's ever thought "I should do something fun in here", and then done nothing because it felt too complicated.

Speaker Bio:

Karima Jivraj is Board Chair of the New Westminster Chamber of Commerce and owner of Bosley's by PetValu in Columbia Square - a franchise she's grown since 2011 into one of New West's most community-rooted businesses. A 2023 Female Business Leader of the Year, Karima is known for using her store as a hub for local connection - from pet adoptions to fundraisers to in-store events. She knows better than most that showing up for your community is just good business.