Description

July's topic is "Branding 101: Building Your Business Identity on a Budget," In this 30-minute workshop, Jaydee Dimmer-Drew (Events and Marketing Manager, Downtown New West BIA) will break down why branding matters — whether you're launching a business, hosting an event, or promoting a community initiative. Learn how to define your brand identity and build recognition using affordable, accessible digital tools. Tailored for small businesses and entrepreneurs, this session will offer practical tips to elevate your brand presence without breaking the bank. Plus, stick around for a 15-minute Q&A to get real-time advice on your own brand strategy. 

This event is part of the Event Series called "Waves Wednesdays" presented by the New West Chamber of Commerce and Downtown New West BIA and hosted at Waves Coffee House Columbia. Thank you to Waves for providing us the space to connect each month and offering FREE drip coffee! 

Speaker: 

Jaydee Dimmer-Drew (they/them) is a community builder with a background in arts, graphic design, management, and marketing. As the Events and Marketing Manager for the Downtown New West BIA, Jaydee leads strategic initiatives that foster local engagement, bring public spaces to life, and support small businesses. They are also at the forefront of helping others navigate the use of AI in marketing—offering guidance on how to adopt these tools effectively and ethically.